Most businesses now accept the need for creativity in organizations in order to generate the innovative outcomes needed to sustain competitive advantage. MORGAN presents a very readable set of ideas on managing creativity, which invites the reader to “develop new ways of thinking about organization and management” through a series of images and metaphors. His spider plant model of organizational design provides a particularly useful means of rethinking organizational structure. There are a number of other descriptions that use visual imaging to design powerful and often radical transformations. Morgan explains how organizations can become trapped in patterns of behaviour that merely reinforce the status quo. Although essentially an ideas book, later chapters explain how creative ideas can help practically, to rethink products or services or reorganize the ways in which we use time or space.
No comments:
Post a Comment